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“A product can be quickly outdated, but a good brand is timeless.”
– Stephen King

What Are Trademarks

A trademark is intended to distinguish the goods and/or services of one person or company from the goods and/or services of another person or company.

It is important to note that trademarks are filed in respect of a particular class of goods and/or services in respect of which the trade mark is intended to be used. A trademark can therefore only prevent the registration and use of a deceptively similar mark in respect of the same goods/services for which it has been registered.

In view of the above, with the exception of particularly well-known brands such as Coca-Cola and the like, a registered trade mark will then only prevent the use of a name in respect of the goods/services for which it has been registered.

Some trademarks are not eligible for protection and we will be advise you more fully once we understand your exact requirements in this regard.

In South Africa


We can assist with the following aspects related to trademarks:

In the rest of Africa

We have developed relationships with local agents in most African countries. As a result, we are well placed to assist our client’s in protecting their trademarks in Africa.